Transporeon, a Trimble company, launched Natural Language Search, a generative AI feature designed to simplify how carriers find freight in Transporeon Autonomous Procurement.
“We started this project because we kept hearing the same thing from carriers: they think about loads naturally, but traditional search tools required them to translate that into filters and menu selections,” says Jonah McIntire, chief platform officer of transportation and logistics at Trimble. “That translation gap was slowing people down and Natural Language Search eliminates it. You just type what you need and the AI does the rest, delivering a faster, more intuitive experience that helps carriers act on the right opportunities more quickly.”
Key takeaways:
· The new capability allows users to type conversational queries like "reefer loads from Houston to Atlanta picking up in the next 48 hours" and immediately receive matching results with AI-powered buy-it-now offers, turning what was once a multi-step filtering process into instant booking.
· For carriers and dispatchers scanning hundreds of customized AI-powered offers in autonomous procurement, every minute spent navigating lists and toggling through filters is time not spent booking profitable freight.
· Based on pilot data, the tool interprets user intent with over 90% accuracy and rapidly returns results, allowing carriers to surface the most relevant loads.
· The feature was piloted with a large U.S. brokerage serving 790 active carriers. 79% of the carriers in the pilot used the AI tool to successfully complete at least one search. Usage was mostly desktop-based (72%), with 28% of searches coming from mobile devices, reflecting how carriers increasingly access freight marketplaces on the go. Early data also indicates the feature can increase query-to-booking conversion by as much as 25%.
