State of Cross Border Commerce Report Highlights Tariff Trends

FlavorCloud’s State of Cross Border Commerce Report finds that merchants achieved an average of 76% global growth year-over-year (YoY) by unlocking untapped global consumer demand.

“Our data reveals that in 2024, brands that embraced international expansion with a data driven approach experienced remarkable year-over-year growth and prior to the 2025 tariffs, were on track to see international as a very significant portion of their overall sales,” says Rathna Sharad, CEO and co-founder of FlavorCloud. 

Key takeaways:

·        Shopping cart conversions for international shipments sank from 16% to 13%, with key markets like “Made in USA products“ going into Canada with the 25% import tariff seeing even larger decreases going from 20% to 14%, a full 30% decrease.

·        United Arab Emirates (198%), New Zealand (131%), and Ireland (106%) showed the greatest increase in shipments from the United States YoY, indicating an increasing consumer appetite for purchasing from overseas merchants.

·        U.S. health and wellness products show shipments increasing by 201% YoY.

·        Cross-border orders shipping from the United States to the Middle East have the highest average order values at $160.86 per order, with Asia ($128.88) and Latin America ($123.47) following.

·        Latin America had the most loyal customers with 43% of orders coming from repeat customers in the past year. Asia reported the fewest repeat customer orders with only 21% of orders coming from previous buyers.