H&M is planning to phase out conventional cashmere as part of its goal to use only sustainably sourced materials by 2030.
According to Just-Style, the retailer will gradually phase out the material and will cease placing orders on conventional cashmere at the end of the year.
"While cashmere is popular for its soft texture and known as a high-quality material, it comes with both environmental and animal welfare challenges," the company said in a statement. "We will continue to work for a more transparent supply chain, where cashmere is sourced from sustainable sources that are independently certified by standards that cover both animal welfare and environmental aspects."
The announcement comes after H&M reporting that 57 percent of all materials used by the group is now recycled or sustainably sourced.