Yottaa, Inc. announced the publication of a new research report titled, “2020 eCommerce Leaders Survey: Site Performance & Innovation Trends,” which identifies key e-commerce initiatives for 2020, particularly in the area of website performance and site optimization.
For this research report, Yottaa interviewed 120 leaders from a wide range of e-commerce sites. In order to measure the direct impact e-commerce technologies have on the bottom line, the research focused on executive titles from the line of business, such as vice president of e-commerce rather than IT executives. Data was collected both online and via telephone during a two-week period in December 2019.
Key findings
· Third-party e-commerce technologies continue to grow, but threaten privacy compliance, shopper experience and site performance. 92% of survey respondents stated they will invest in new third-party technologies in 2020. 67% worry that customer data captured by third parties on their sites will impact privacy law compliance.
· Online brands continue to look for ways to effectively compete with Amazon. For example, 46% would consider merging their fulfillment networks with other brands to help compete against the e-commerce giant.
· Fast site performance is critical to increasing online conversion and improving shopper experience. 61% believe faster web performance results in higher conversion.
· Since 2012, the industry has been talking about modern microservices architecture and in 2020 headless commerce will finally become a reality. 61% of retailers surveyed they are either currently leveraging or planning to leverage a headless commerce architecture in 2020.
“Now in its third year, the eCommerce Leaders Survey Report provides deep insight into the most important initiatives online retailers are working on in 2020,” says Rich Stendardo, chief executive officer of Yottaa. “Whether it’s controlling third-party technologies, optimizing site performance to improve online conversion, developing new strategies to compete against Amazon, or moving to a headless commerce architecture, these initiatives are critical for online brands to compete and succeed in the eCommerce arena in the coming year and beyond.”
