Orchestro Sees Demand Analytics SaaS Revenue Surge

The company experienced double-digit quarter-to-quarter growth, hired a key executive hire and readied a new product launch

McLean, Va.May 30, 2014—Managing close to $500B of revenue for the world’s largest consumer product companies, Orchestro's Demand Orchestration solutions are now widely being adopted. Orchestro’s success comes as consumer brand companies struggle to turn nearly unlimited amounts of data into actionable intelligence. Today, the company helps its customers utilize retailer and syndicated data to better understand consumer patterns, and consequently increase on-shelf availability, run more impactful promotions and invest in the right category expansions.

Market traction and highlights from the start of 2014 to date include:

  • Revenue growth in 1Q. Orchestro saw software-as-a-service (SaaS) quarter-to-quarter revenue growth in 1Q of 2014. Highlights include strong net new customer expansion with the acquisition of two new customers, both of which are top 100 consumer packaged goods (CPG) manufacturers in the U.S.
  • A new chief revenue officer. Bringing more than 20 years of experience to Orchestro, Stuart Van Houten joins the company as chief revenue officer, and will oversee enterprise sales, pre-sales, inside sales, alliances and marketing. He was previously with Clarabridge, GridPoint and Siemens in sales leadership roles. Van Houten said, “The opportunity to provide both CPG and their retailer partners’ levels of previously unforeseen insights into their demand data to drive supply chain excellence is an untapped and a high-growth market that I believe Orchestro is uniquely situated to serve.”
  • Better, faster onboarding. Orchestro succeeded in deploying one of the world’s largest consumer pharmaceuticals companies into its cloud infrastructure in record time in order to help them better manage in excess of $20B in revenue across 13 categories for their largest U.S. retailer.

Stepping Beyond the Shelf

This year, Orchestro helped its customers respond to market and environmental demands outside the traditional scope of on-shelf availability. This February, a large food and beverage supplier turned to Orchestro in order to better plan and execute promotions around key promotional events across the U.S. The results were so compelling that the company believes it will never look at marketing spend analytics any other way for hundreds of promotions it plans to run on Orchestro’s platform.

Orchestro is also providing guidance and support to its customers, helping them to navigate the challenges of the United States’ Supplemental Nutrition Assistance Program (SNAP), allowing them to understand how sales revenue and buyer behavior are impacted by the program.

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