Tracking Clothes Through the Supply Chain

Apparel company VF Corp. selects smart labels, printer/encoders to meet major retailer compliance guidelines

Apparel company VF Corp. selects smart labels, printer/encoders to meet major retailer compliance guidelines

White Plains, NY — April 5, 2005 — VF Corp., the world's largest apparel company, said it has chosen Paxar's Monarch radio frequency identification (RFID) printer/encoders and smart labels for use by its Imagewear division.

The printers/encoders and smart labels should fulfill the compliance requirements put in place by VF Corp.'s major retail partners, the apparel manufacturer said.

"We performed extensive testing of RFID equipment and labels before choosing Paxar's products for the Imagewear division," said Jim Jackson, VF's director, Vendor Relationship Management. "The labels provided by Paxar, and run through Paxar's Monarch printer/encoder, have been virtually 100 percent readable.

Rick Bauer, Paxar's senior director, RFID Technical Research, explained that VF has been a partner with Paxar for years, purchasing merchandising tags, labels and systems globally. "We are pleased that VF has chosen to extend that partnership to our RFID solutions," he said.

Jackson added: Paxar's experience in the retail market, the high read rates we've seen and the fact that Paxar ensures 100 percent satisfaction, gives VF the peace of mind that the solution we've chosen is in compliance with the requirements of our major retailer partners, and will help keep our implementation costs low."

VF Corp. manufactures branded apparel, including jeanswear, intimate apparel, sportswear, outdoor products and workwear. Some of its principal brands include Lee, Wrangler, Vanity Fair, Nautica and The North Face.

For a contrary view of the future of the RFID market, see the article "The O'RFID Factor: A 'No Spin' Look at Where Radio Frequency Identification Is Headed," in the October/November 2004 issue of Supply & Demand Chain Executive.

For more information on trends relating to radio frequency identification, follow this link for an extensive listing of articles, featuring the latest research findings on the RFID, including adoption, return on investment and barriers to implementation.