Cablenet Changes Name to Supply Chain Connect

Provider of Web-based supply chain software adopts name of flagship solution, re-launches site

Provider of Web-based supply chain software adopts name of flagship solution, re-launches site

Hickory, NC  March 2, 2004  Cablenet International, a provider of Web-based supply chain software, has taken its product brand as its company name and will be called Supply Chain Connect.

Cablenet was founded in 2000 to deliver hosted supply chain connectivity solutions to global corporations. Based in London, with offices in North Carolina, the company is privately held. Until now, Supply Chain Connect was the product brand of the company's on-demand software.

The solution provider said that the name change reflects the company's core customer proposition of supply chain connectivity, as well as its expanding multi-industry customer base.

This announcement comes after recent contract wins in the telecoms infrastructure, consumer healthcare, automotive aftermarket and radio frequency identification (RFID) spaces. Supply Chain Connect provides hosted services and Web-based software designed to improve supply chains and customer-supplier collaboration.

"We've delivered enormous value and enabled our blue-chip customers to cut costs and improve their profitability by using our 'on-demand' supply chain solution," said Errol Damelin, CEO and founder of Supply Chain Connect.

The company also has re-launched its Web site at

"The Supply Chain Connect brand more accurately reflects our commitment to enabling supply chain excellence and real-time connectivity of buying and supplying organizations across multiple industries," said Julie Blane, marketing manager at Supply Chain Connect. "We've maintained our blue corporate colors and have a similar look and feel on the new Web site."

Damelin confirmed that this change is strictly a name change that fits into a larger branding unification program and is not a change in company structure.

"We are making this change now because our clients and especially our channel partners are telling us that it better articulates our core proposition," he said. "Our momentum in the market is based on us solving very strategic supply chain coordination challenges for our customers in a smart and cost-effective way. We feel that Supply Chain Connect accurately describes what we do best."

Mark Smith, vice president of sourcing at General Cable, which has been using a private supply hub from Cablenet for more than two years, offered a thumbs-up for the name change. "This renaming is a very natural step," he said.