Singer Eyes Unified Information Backbone across South Asia

Home appliance company deploying IFS apps in Sri Lanka, Thailand units

Home appliance company deploying IFS apps in Sri Lanka, Thailand units

Linkoping, Sweden — March 25, 2004 — Home appliance company Singer has selected IFS to provide an integrated business solution for its operations in Sri Lanka and Thailand as part of an initiative to create a unified information backbone across the South Asia region.

More than 150 years old, Singer produces its trademark sewing machines as well as a variety of other consumer products in some 150 countries.

Under contracts valued together at $1.9 million, Singer will deploy a solution from IFS comprising applications for financials, distribution, sales and marketing, human resources, service management and business performance. Singer plans to replace a number of disparate systems built over the years with an integrated solution covering all aspects of its business, with the goal of better meeting its growth and performance objectives.

Hemaka Amarasuriya, chairman of Singer Sri Lanka, said that the company felt the need to prepare for the future without being complacent about its current market leading position.

"After a thorough evaluation of the available solutions in the market, we chose IFS since we felt IFS could offer us the best value proposition to meet our objectives," Amarasuriya said. "With IFS, we will have one single view of our customers wherever or whenever they come into contact with us — either at the retail shops or at the service outlets — which will enable us to serve them better and thus strengthen our market position."

The decision to choose IFS came after an evaluation of a number of solution providers spanning across three countries in the region — Sri Lanka, Thailand and India. Amarasuriya said that IFS's strong local presence in the market was a factor in the provider's selection.

Although Singer Sri Lanka will implement the IFS applications initially, the other Singer operations in the region will also roll out IFS applications during the first phase of the project, which is aimed at creating a unified information backbone across the region.