Retailer taps Planalytics to assist in allocation, pricing of products based on weather-driven demand
Wayne, PA — June 8, 2004 — Outdoor goods retailer Bass Pro Shops has signed an agreement to license forecasting software from solution provider Planalytics to assist in the allocation and pricing of certain products based on weather-driven demand.
Headquartered in Springfield, Mo., Bass Pro Shops operates 21 retail locations across America, with five more set to open this year. The company also has significant catalog and Internet retailer operations.
Bass Pro will use Planalytics' Impact solution, an Internet-based application that generates customized forecasts of the effects of future weather on consumer demand by product, location and time. The retailer will use the Impact forecasts of weather-driven demand and Planalytics advisory services to assist in the allocation and pricing of gloves, boots, outerwear and winter gear.
Wayne, Pa.-based Planalytics is focused on assisting companies in reducing risk and improving profitability by identifying and managing the impact of weather on their business. The provider uses a combination of historical and predictive analytics to help clients understand and plan for weather-driven changes in supply, demand and pricing.
According to Planalytics, Impact provides retailers and manufacturers with knowledge of how weather has and will influence their business. Impact measures the specific effect of future weather on consumer demand up to one year in advance in order to support more effective merchandise planning and forecasting, product distribution and allocation, and advertising and promotion timing.
"Planalytics will greatly enhance our customer service through improved planning of consumer demand," said Ed Dinkins, Bass Pro's vice president of merchandising.