Brewing Up e-Commerce, Supply Chain Support

FLAVIA Beverage Systems supports direct marketing with logistics, fulfillment operations

FLAVIA Beverage Systems supports direct marketing with logistics, fulfillment operations

Plano, TX — August 3, 2004 — PFSweb Inc., a provider of integrated business process outsourcing (BPO) solutions, will provide e-commerce, direct marketing and supply chain support for FLAVIA Beverage Systems, a West Chester, Pa.-based supplier of beverage systems and gourmet coffee, tea and other hot beverages.

FLAVIA Beverage Systems is an affiliate company of Masterfoods USA, a Mars Inc. company.

Under the agreement, PFSweb said it will deploy many of its direct marketing services including customer contact, full direct marketing systems functionality via its Ecometry solution, warehousing, reverse logistics, and fulfillment operations.

"Our agreement with FLAVIA Beverage Systems is an excellent illustration of our complete direct marketing package in action," said Mark Layton, senior partner and CEO at Plano, Texas-based PFSweb. "By combining PFSweb's traditional e-commerce and supply chain services with the Ecometry suite, FLAVIA Beverage Systems and other companies can outsource their direct marketing initiatives and benefit from industry-leading software and services without having to make a costly technology purchase.

"Our company growth continues to accelerate with each new client win, with FLAVIA Beverage Systems being the latest. Our new-business activity continues to be strong, and we are working to close new business deals and to reach sustainable profitability," he added.

FLAVIA Beverage Systems is the pioneer of Brew-by-Pack and a global leading refreshment system provider, with two beverage system models for offices and a range of gourmet coffees and teas. The company chose PFSweb for its supply chain solution and its track record with other direct marketers.

"PFSweb's direct marketing capabilities provide the services we need to effectively run the sales operations and fulfillment for our Web site," said Rod Ofte, North American Market Director at FLAVIA Beverage Systems. "Inclusion of the Ecometry Suite is a huge differentiator between PFSweb and its competition. That, coupled with the company's stellar track record for e-commerce, order fulfillment and customer contact services, provides the most inclusive solution available."

Companies using direct marketing are taking notice of PFSweb's service offering, which was recently enhanced by a partnership with Ecometry Corp.

"Our partnership continues to be a valuable arrangement for both Ecometry and PFSweb," said John Marrah, president of Delray Beach, Fla.-based Ecometry. "The mixture of our Ecometry software with PFSweb's supply-chain knowledge and services is an undeniably powerful solution for direct marketers."

The Ecometry Commerce Suite offers an array of Internet-based, customer-focused applications that are synchronized across multiple business servers. The software's front-office applications, integrated with the back-office system, are arranged around a central customer database, providing a single view of each customer across the entire enterprise.