Charoen Pokhand Group Taps Merchandising Solution

Rapid expansion in Chinese market prompts Thai conglomerate to select Jesta I.S. apps to manage retail operations

Rapid expansion in Chinese market prompts Thai conglomerate to select Jesta I.S. apps to manage retail operations

Shanghai, China — November 2, 2004 — Multi-billion dollar Chinese conglomerate Charoen Pokhand Group has selected a merchandizing solution from Jesta I.S. to manage its Lotus Supercenter retail operations across China as the company eyes rapid expansion in this market.

Based in Bangkok, 83-year-old Charoen Pokphand Group is a $15 billion concern with investments in the agribusiness and food industries, retail and distribution services, and telecommunications and multimedia services. The CP Group owns and operates 28 Lotus Supercenters in China and plans to have a total of 120 within the next two years.

With these aggressive growth plans, the company tapped Jesta I.S.' Vision Merchandising to manage retail operations at the stores. According to Jesta I.S., the Vision Merchandising solution will power Lotus's future growth, optimize inventory and performance to enable existing and new super centers to efficiently manage inventory.

The supercenters will be able to improve product flow through their supply chain by allocating goods to the appropriate stores based on each location's sales demographic and replenishment needs, Jesta I.S. said. Vision Merchandising features include sales audit, style control, merchandising control, purchase order management, distribution, price change, stock replenishment, transfer, stock optimization, physical inventory and stock ledger.

"We chose to implement Jesta I.S.'s solution based on its scalability," said Triumph Tsay, senior executive vice president of the CP Group. "We are confident that it will aid us in making timely decisions based on accurate, up-to-date information, which is critical to our business's profitability."

For more information on the challenges and opportunities presented by increasingly global supply chains, see the special in-depth report in the August/September 2004 issue of Supply & Demand Chain Executive, which includes the following articles:

For more information on the global supply chain, with a focus on security issues, see "Building the Secure Supply Chain," the Net Best Thing article in the June/July 2003 issue of iSource Business (now Supply & Demand Chain Executive) magazine.