CPG Brands Investing More in Supply Chain Collaboration: Study

Consumer packaged goods (CPGs) plan to invest in technologies to improve supply chain agility, with 84% planning to invest in real-time dashboards and 81% in advanced analytics in 2025, according to a new study released by Crisp in collaboration with Consumer Goods Technology (CGT) magazine.

“At Crisp, we are committed to empowering CPG brands with the technology, data and insights they need to mitigate supply chain risks and become more agile,” says Are Traasdahl, CEO and founder of Crisp. “This research underscores the critical importance of real-time visibility and collaboration in building more resilient and sustainable supply chains.”

Key takeaways:

• The study revealed that data management, collaboration, and response to shifts in demand are top pain points across most CPG manufacturers, with 73% citing a lack of real-time inventory visibility as a high or medium priority for overcoming supply chain obstacles and 80% reporting an inability to collaborate across supply chain, sales, marketing, and finance teams.
• CPGs are highly motivated to enhance supply chain partner collaboration and invest in technologies to improve agility, with 84% planning to invest in real-time dashboards and 81% in advanced analytics in 2025.