APAC's Digital Revolution Shifts the Global Supply Chain Power Balance: Research

According to Zero100 research, a dramatic shift in the demand for digital skills, positioning APAC at the forefront of innovation and challenging the traditional dominance of the U.S. and UK.

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The global supply chain industry is experiencing a profound digital transformation, with the Asia-Pacific (APAC) region emerging as a formidable leader in tech talent. According to Zero100 research, a dramatic shift in the demand for digital skills, positioning APAC at the forefront of innovation and challenging the traditional dominance of the U.S. and UK.

Historically viewed as a hub for low-cost labor, APAC is now the epicenter of digital supply chain expertise, outpacing Western counterparts in both skill acquisition and technological advancement. This seismic shift is more than offshoring; it signifies a redistribution of power with significant implications for the future of work.

Zero100's research underscores the urgency for Western companies to adapt. In APAC, over 26% of supply chain roles demand digital expertise, compared to just 15% in North America and 19% in Europe. This gap widens even further when looking at jobs posted by Western companies operating in APAC – a staggering 27% demand digital skills compared to a mere 16% back home.

 "Given the revolution we are witnessing, it’s essential that Western companies revisit their Asia talent strategies. When we established our sourcing team in Hong Kong, it wasn’t a cost decision, it was a capability decision. It’s primarily about the skills people bring and what they contribute to running the business effectively," says Anne-Laure Descours, chief sourcing officer, Puma.

 Key Takeaways:

  • The digital skills gap isn't limited to basic data entry. APAC job postings are three times more likely to require cutting-edge capabilities in automation, analytics, and software engineering. The region's focus extends to artificial intelligence, machine learning, big data, and cloud technologies – critical components for building resilient, future-proof supply chains.
  • In the APAC region, job descriptions increasingly emphasize not only technical expertise but also essential soft skills such as communication, problem-solving, and change management. These skills enable individuals to effectively translate business needs into technological solutions. Although communication skills remain more prevalent in the US (52%) compared to the UK (33%), APAC is rapidly closing the gap.
  • The rise of APAC's digital talent pool presents both challenges and opportunities for Western firms. To remain competitive, companies in the U.S. and UK must rethink their talent acquisition strategies and embrace the evolving landscape. This talent shift is more than just filling roles; it marks a 'brain gain' for APAC, with top universities producing world-class graduates and Western-educated professionals returning home to lead global supply chains.
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