High Powered Fruit

eFruit International Freshmarketplace is powered by PurchasePro

ORLANDO, FL -- January 9, 2001 -- eFruit International, a creator and operator of online marketplaces for agricultural commodities, announced today that it will adopt PurchasePro's e-MarketMaker technology.  The deal connects  FreshMarketplace members to tens of thousands of businesses across the globe.

eFruit International's FreshMarketplace allows buyers and sellers of fresh fruits and vegetables to trade online with partners worldwide, using a secure Internet site available only to pre-qualified subscribers. By implementing PurchasePro's e-MarketMaker product, eFruit will offer FreshMarketplace members a wider variety of agricultural procurement solutions on a browser-based platform. Fresh produce buyers and suppliers using eFruit's FreshMarketplace will be able to connect with companies such as the MGM MIRAGE, MeriStar, and Sunstone.

PurchasePro's marketplace-to-marketplace (m2m) technology connects its 240 private label marketplaces consisting of businesses of all sizes, enabling them to leverage the Internet to increase sales and customer contacts.

"The PurchasePro application will empower our FreshMarketplace members to take part in a more effective business-to-business initiative," said Heikki Rinne, president of eFruit International. "PurchasePro's member base is key to providing our network of commodities experts with the instant ability to buy and sell products and services outside of our network."