Transora and Transplace Transact Transportation Transactions

February 26, 2001 -- Transora, an e-marketplace for the global consumer packaged goods (CPG) industry, and, an Internet-based global transportation logistics company, recently announced a strategic alliance to bring a broad range of transportation and logistical services online. The alliance will provide customers with collaboration opportunities as well as access to a robust technology platform, logistics professionals and real-time information concerning their shipments. These services will lead to increased operational efficiencies and improved utilization, further reducing transportation costs and enhancing customer service. Pilots are expected to be under way by the end of the first quarter 2001.

This alliance is another example of how interoperability between exchanges will quickly bring a transformational solution to a CPG industry pain point, said Judy Sprieser, Transora's CEO.'s stability, proven technology and operational excellence make them the right partner for Transora.

In partnership with, Transora will provide collaborative asset management, Web-enabled transportation management, transportation analysis and execution, and a host of other logistical services through one central Internet connection. The U.S. transportation industry, estimated at $549 billion, is highly fragmented, with no single player controlling more than three percent of the market. Today, shippers must deal with hundreds of carriers individually. With's Dense Network Efficiency (DNE) platform, both shippers and carriers will have access to improved technology, process standardization, reduced empty miles and a broad range of fleet services.

This alliance presents an excellent opportunity to speed up the adoption of industry standards, best practices, and collaboration on a larger scale, said Jun-Sheng Li, chairman, president and CEO, Both Transora and are founded by leaders in their respective industries who share the same vision on the future of business-to-business eMarketplace and supply chain management.

Transora will utilize its recently announced Megahub to exchange information with on behalf of customers. Actual transactions between shippers and carriers will take place on's DNE technology platform. already has an existing shipper base comprised of many Fortune 1000 customers, and has established a network of 5,000 partner carriers to provide integrated transportation logistics solutions to the shipping public. The company has an excellent reputation for customer service with over 500 representatives facilitating collaborative planning, execution, communication and quality control between shippers and carriers.