Plowing into e-Commerce

John Deere selects Interwoven

Sunnyvale, CA  August 7, 2001  John Deere has implemented content infrastructure firm Interwoven's product suite on its farmers and ranchers Web site and will now standardize on Interwoven's Content Infrastructure for its dealer Web site service, with contributors located in six countries in Europe. John Deere is also planning further implementations of TeamSite on other Internet initiatives, as well as on its intranet and dealer extranet.

John Deere has been using Interwoven's products to empower non-technical contributors to be able to update the farmers and ranchers segment of our public Web site, said David Kelley, e-business services manager, John Deere corporate information systems. With the content on our site growing each year, it was important for us to extend contribution worldwide. Interwoven's Content Infrastructure will enable employees and dealers alike to easily contribute content to our Web sites.

In order to create Web content tailored for marketing in 150 countries, John Deere needed a solution that could easily extend employee content contribution globally. Interwoven's TeamSite Templating will soon permit John Deere to extend contribution outside the four walls of the enterprise to dealers as well.

Interwoven continues to deliver comprehensive content infrastructure to meet the diverse needs of Global 2000 firms like John Deere, said Joe Ruck, senior vice president of marketing at Interwoven. The adoption of Content Infrastructure enterprise-wide will empower John Deere global employees as well as dealers to communicate directly with their customers via the Web sites.