Leading the Industry

Members of Syncra's management team appointed to AMC and RosettaNet

Waltham, MA  July 29, 2002  Syncra Systems Inc., a supply chain intelligence and collaboration solutions provider and leader in Collaborative Planning, Forecasting and Replenishment (CPFR) implementations, announced the appointment of two of its executives to positions on industry thought leadership and standards committees.

Syncra said Wes Arens, the company's senior vice president, worldwide sales and operations, has been invited to serve on the Grocery Manufacturers of America's (GMA) Associate Member Council (AMC). Matt Johnson, Syncra's chief technology officer and co-founder, was recently appointed an engineering consultant to the RosettaNet Collaborative Forecasting Phase II Milestone Program, as well as to the Voluntary Interindustry Commerce Standards (VICS) Association CPFR Process Leadership Team.

With responsibility for marketing, sales, consulting and product implementation, Arens directs Syncra's customer experience and satisfaction. He serves on the company's senior management team and holds a board seat for Syncra Systems, Ltd., which is Syncra's European subsidiary.

The AMC consists of senior-level executives who assist GMA in identifying emerging issues. According to Syncra, the council will strive to achieve this goal by means of identifying and developing emerging issues, reviewing GMA programs and services, and providing a forum for executive networking and relationship building within GMA. Through these efforts, the council will be able to identify weaknesses and recommend new initiatives for improvement.

Matt Johnson led the team that developed Syncra's supply chain collaboration software. While a partner at Benchmarking Partners, Johnson was recognized for developing technology that supported the first collaborative planning pilot between Warner-Lambert and Wal-Mart, which resulted in the current VICS CPFR guidelines.

RosettaNet is a non-profit consortium of more than 400 of the world's leading information technology, electronic components, semiconductor manufacturing and solution provider companies working to create, implement and promote open e-business process standards. RosettaNet establishes electronic information sharing standards.

In addition to serving on the RosettaNet committee and CPFR Process Leadership Team, Johnson continues to serve as a member of the VICS CPFR Advisory Board and the VICS CPFR Internet Committee.