e-Managing Print

Direct Marketing Association gets a handle on its print procurement projects

New York  October 25, 2002  The e-LYNXX Corp. this week announced that the Direct Marketing Association (DMA), the largest trade association for direct and interactive marketers, will use printLYNXX to handle its print procurement and job management projects. The announcement was made during the 85th Annual DMA Conference in San Francisco.

printLYNXX is an e-management system for buyers of printing, publishing, marketing, packaging, labeling and information products. The solution is in use at companies and organizations in the United States and Canada.

"Over the past year, the DMA has investigated the adoption of a Web-based print procurement tool as an effective method to reduce costs," said David Smith, senior vice president, marketing and business development for the DMA. "We chose printLYNXX for its ease of use and the print procurement knowledge of its staff. In addition, we were impressed by the guarantee to save at least 15 percent on our printing costs."

The DMA, founded in 1917, has nearly 4,700 member companies from the United States and 53 other nations, and it includes direct marketers from every business segment as well as the nonprofit and electronic marketing sectors.