Demantra Touts Asia-Pacific Success

Two new customers in New Zealand adopt provider's demand planning solution

Cambridge, MA — April 1, 2003 — Demand planning specialist Demantra this week touted its latest successes in the Asia-Pacific region, where the solution provider has scored two new customer wins.

New Zealand Dairy and Ballance Agri-Nutrients, both of New Zealand, have tapped Demantra's solution to help manage the demand planning process and ensure that consumers have access to the companies' products when and where those products are needed.

Both companies are using the provider's demand planning capabilities through Demantra's OEM relationship with J.D. Edwards, which incorporates that planning functionality into version 5 of its supply chain management solution.

Demantra says its Spectrum solution provides customers with the ability to generate a single, consistent, demand plan, which can allow manufacturers to optimize marketing, inventory and replenishment decisions.

The provider says its collaborative environment enables increased visibility into the supply chain and that this increased visibility results in better plans, better service, increased inventory turns and higher profit margins.

For more information on creating a demand-driven supply chain, see "Demand Management," the Supply and Demand Chain Map Series article in the December 2002/January 2003 issue of iSource Business.