Bell Sports Using Logility

Bicycle equipment manufacturer looks to sourcing solution to streamline product development process

Atlanta — May 12, 2003 — Bicycle equipment manufacturer Bell Sports is set to use a sourcing solution from Logility in a bid to streamline and manage the global design and production of its branded helmets, cycling accessories and fitness products.

Bell is set to use Logility's Voyager Global Sourcing Management solution to gain real-time access to design, production, quality and inbound delivery data via the Internet.

Logility said that the solution would enable Bell to more effectively manage product development and sourcing with overseas vendors, track import shipments and receive real-time updates on the status and availability of products.

To accelerate new product introductions and increase company-wide visibility, Bell will first focus on automating product development management, pre-production planning, product specification management and quality tracking.

"Great project management and communication inside the company and with our vendors are critical in a global development and sourcing business environment," said Jeff Gregg, senior vice president of global operations at Bell. "We see Logility's Global Sourcing Management software as a very important tool in improving our ability to do those things more effectively on a global basis."

Gregg said that Bell is looking to the solution to help the company streamline and automate it entire product development and strategic sourcing process, from product development and product specification package delivery, to supplier performance management, production visibility, quality monitoring and supplier shipment tracking.

Mike Edenfield, Logility's president and CEO, said, "Bell Sports' selection of Logility Voyager Global Sourcing Management reflects an industry-wide trend in which brand owners, such as retailers and manufacturers of private label and branded merchandise, are relying on new strategic sourcing solutions to get products to market faster, reduce supply chain costs, increase visibility, significantly reduce global travel and improve overall communications."