Behind the Scenes

New Line Cinema signs up for e-commerce services and support for its movie memorabilia shops

New Line Cinema signs up for e-commerce services and support for its movie memorabilia shops

Toronto — July 7, 2003 — Novator Systems Ltd. announced today it is providing its e-commerce services and support to movie memorabilia shops managed by New Line Cinema.

According to the provider, New Line's online shop,, is home to collectible merchandise from blockbuster films including The Lord of the Rings trilogy and the Austin Powers series.

New Line, a sister company of Warner Bros. under the AOL Time Warner umbrella, also manages, the official Warner Bros. online shop. features merchandise from Harry Potter, Looney Tunes and other Warner Bros. Studios properties. Launching today is, the official online shop of the movie Terminator 3: Rise of the Machines and which offers the widest selection of licensed memorabilia for the film.

"Our first online shop opened in 1996, and Novator has been an outstanding partner since we began working with them last fall. Their technology and support has had a great impact on our business, " said Nevin Shalit, senior vice president New Media Projects for New Line Cinema. "We've seen improvement in average order value and conversion rates, and have experienced none of the site slowdowns we'd grown accustomed to during peak periods of a movie's initial release."

Using Novator e-Commerce, an outsourced e-commerce solution that provides capabilities ranging from strategy and design to engineering and operations, New Line Cinema has begun building online shops dedicated to individual films, giving each film's fans a unique user experience while increasing each film's individual brand awareness.

"We're excited to be partnering with New Line Cinema at this time in the development of their online strategy," said Mark Fox, CEO of Novator. "Novator's goal is to help companies like New Line Cinema be more profitable by continually working with them to improve their online shops."