Hasbro Looks to Beef up Forecasting and Replenishment Analysis with Retail Accounts

Toy company deploying Vision Chain platform to tie transaction systems to retailers

Toy company deploying Vision Chain platform to tie transaction systems to retailers

Washington, DC — May 12, 2006 — Toy company Hasbro has selected a supply chain solution from Vision Chain to help forecasting and replenishment analysis with the company's retail accounts by tying its transaction systems to the retailers.

The maker of Play-Doh and Mr. Potato Head, among many other toys and games, Pawtucket, R.I.-based Hasbro plans to use Vision Chain's platform to support the replenishment decisions surrounding the sale of its toys and games at multiple retail chains in the U.S. and international markets.

Vision Chain said its enterprise platform is designed to drive sales through better matching of inventory to retailer demand at each geographic location. At Hasbro, the technology platform will collect data from these retailers and then cleanse and integrate the data with internal product data in a consistent format with the goal of making it easier and faster for Hasbro supply chain managers to analyze the information in order to monitor in-stock performance and generate recommended store orders.

Hasbro managers will be looking to identify exceptions at the store level earlier and have the opportunity to resolve them faster. In addition, through access to one central data repository, they will be able to compare actual sales to forecasts and more easily identify where consumer demand outpaces product flow.

"With Vision Chain's platform, we'll have fast, accurate and complete analytics that will enable our optimal collaboration with our retail customers," said Ira Hernowitz, Hasbro's senior vice president for customer strategy and marketing.

"We are thrilled that Hasbro has selected the Vision Chain platform to help them better analyze forecasting and replenishment decisions," said Paul Beduhn, President, Vision Chain. "Hasbro's use of our platform will allow them to achieve superior supply chain analysis designed to make an impact at the shelf."

Vision Chain's other consumer products clients include H.J. Heinz and The Scotts Miracle-Gro Company.

Additional Articles of Interest

— The focus in the retail sector has shifted from managing the movement of goods to managing information about goods. Read more in "Ramping Up the Retail Supply Chain," in the February/March 2005 issue of Supply & Demand Chain Executive.

Tax and supply chain management are often considered to be two distinct disciplines, but this view misses an opportunity to leverage the business benefits achieved by an automated and integrated tax department. For more insights, read "Transaction Tax Management: A Seat at the Supply Chain Table," an SDCExec.com exclusive.