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Close to 75% of survey respondents say they’re investing in technologies to support supply chain/shipment visibility, according to new research from Tive and the Food Shippers of America.
“The demand for real-time supply chain visibility has skyrocketed, and food shippers—grappling with issues such as increasing cargo theft and stringent safety and compliance protocols—have found a powerful ally in advanced tracking and visibility technology,” says Rajah Nagarajah, director of sales for the food vertical at Tive. “With a 63% increase in theft within the food and beverage sector this year alone, it’s clear that robust shipment protection is more crucial than ever.”
Key takeaways:
- 38% of respondents cited market fluctuations/rising costs as a top supply chain challenge.
- Despite global regulations such as the FDA’s Food Safety Modernization Act (FSMA), 26% of food shippers aren’t monitoring temperature-controlled shipments at all.
- 73% of respondents highlight end-customer satisfaction as a primary advantage of real-time visibility. Other benefits include minimized fees due to shipment delays (64%), risk and theft reduction (56%), and traceability and food safety support (49%).
- 75% of respondents say they’re investing in technologies to support supply chain/shipment visibility.
“Leveraging real-time shipment visibility not only helps combat these threats—it enhances overall supply chain efficiency and integrity,” adds Krenar Komoni, Tive founder and CEO. “In today’s complex global marketplace, real-time visibility is the holy grail for food shippers and their providers. It’s no surprise that 75% of leaders are investing in real-time visibility as a focal point for their broader digital transformation strategy. End-to-end monitoring—especially of temperature, light exposure, and location—is crucial for ensuring product quality, minimizing food waste, reducing excursions, and improving delivery efficiency.”
