Pinterest and Shopify have partnered to make it easy for businesses to sell their products on Pinterest using Buyable Pins. This new type of pin includes a “Buy it” button that lets consumers check out and pay for products they discover on Pinterest using Apple Pay or their credit card.
Shopify worked with Pinterest on Buyable Pins and is the first platform that small and medium-sized businesses can use to sell using Buyable Pins.
To sell products on Pinterest, all a merchant needs to do is add the new Pinterest sales channel to its Shopify account. This will automatically enable Buyable Pins for all products found on Pinterest. There’s no additional cost to list or sell products using this new Shopify channel.
Shopify is currently the only way for small and medium-sized businesses to sell using Buyable Pins on Pinterest.
If a merchant has an online store with Shopify, they can start selling products on Pinterest by adding the Pinterest sales channel. Once Pinterest approves the merchant, any product that’s ever been Pinned from the merchant’s online store will automatically become a Buyable Pin and include a “Buy it” button. All Pinterest orders, products and customers will automatically be synchronized with Shopify, just like any other sales channel.
Merchants must have an online store with Shopify to set up the Pinterest channel.
For information, visit https://www.shopify.com/online