Game Plan, a B2B e-commerce forum

Game Plan is the only conference designed specifically for brands, manufacturers and distributors looking to define a successful e-commerce strategy for the evolving B2B customer. Companies like RadioShack, GE and Johnson & Johnson will discuss how they evolved to survive a digital transformation. Event speakers include leading e-commerce executives, such as:

• Andy Hoar, principal analyst at Forrester Research
• Bob Barr, managing director of Accenture Interactive
• Suresh Vittal, vice president of marketing strategy at Adobe
• Erik Brynjolfsson, professor of management at MIT
• Robert Howl, eCommerce manager at Aviall, a Boeing company