Retrofitting B2B for B2C Warehousing

Having a technologically advanced WMS that provides easily accessible and real-time information data to employees – on-site or at home – is paramount to improving operational efficiencies warehouse wide.

Snap Fulfil Pick Scanning

The pandemic has seen the guillotine come down on many established brands, and unless companies step up their online presence with an adequate operations portfolio to augment B2B with inevitable B2C requirements, they will face a similar fate.

The face of grocery stores has changed for good, as the industry has seen a rapid and accelerated transition to e-commerce purchasing and delivery to homes, in particular, direct-to-consumer. So, it's more critical than ever to consider the warehousing and logistics part of the supply chain. 

The dynamic food sector especially requires highly flexible warehouse space. Increasingly, it isn’t just for storage – it’s a fluctuating “live” environment, in which different areas are continuously accessed to pick, pack and dispatch combinations of fresh, long-life ambient, chilled and frozen goods. Plus, addressing problems around peaks or very high outbound throughput requirements means revisiting the production cycle or the operational procedures in the warehouse.

And, with many warehouses traditionally B2B and optimized for the wholesale market, retailers have generally been unprepared for the shift to online and the intricacies of e-commerce. Additionally, those with outdated, legacy warehouse management systems (WMS) are struggling to adapt to constantly evolving e-commerce needs and challenges because of limited functionality and configurability.

Proper visibility, accuracy and traceability

New normal customer requirements such as gift experience, changing volumes, size, weight and packaging requirements, plus increased service and delivery levels are often difficult to systematically accommodate. This makes it hard to perform efficiently while also maintaining the proper inventory visibility and accuracy needed.

What’s required are specific workflows and processes to meet individual customer needs, plus multiple picking/packing approaches to ensure the application can support efficient approaches in structuring and prioritizing work. Easy reporting to pull up inbound and outbound traceability data that tracks stock lots and expiry dates also helps immensely when there are recalls.

Consequently, businesses of all sizes and sectors are seeking a more scalable, easily modified, API-friendly and robust pathway to meet the demands of B2C omnichannel fulfillment.

Advanced, cloud-based WMS that are specifically B2C engineered can be swiftly and efficiently implemented – even remotely –with application design based on flexibility and functionality (not customization).

Savings all over the warehouse

Built-in data load functions should be a feature of the system and therefore make the transition and migration accurate and timely. This means, no more frustrating delays, plus expensive and regular custom coding costs and you can quickly enjoy savings all over the warehouse in terms of time, space, labor, and most importantly, accuracy.

More nimble, configuration-based applications don’t restrict creative solutions either. Offering responsive support options helps change management by allowing the flow of data and order of operations within the application to be regularly updated. This empowers management to easily store, organize, deliver and track the accomplishment of work throughout a facility.

This value and dexterity is nowhere better illustrated than in the current logistics shift from a wholesale distribution center to online direct-to-consumer because whilst it offers multiple benefits to brands and manufacturers, certain digital tools – such as operations-supporting software applications – are essential to ease the transition.

Volatile flows are becoming more and more common too, as the supply chain is shortened with B2C activity and promotions become a daily issue. Fast, accurate, algorithmic WMS forecasting enables immediate identification of problems as they happen. This means what precious little time you have can be better used to pre-plan stock moves as the order pool arrives and the picks are released.

Dynamic pick faces then become a must have in order to avoid the usual congestion problems.

Most efficient stock positioning

Once you have extensive history of outgoing stock movements, you can forecast daily (or even more often if required) what the predicted, most efficient stock positioning is well in advance of the demand hitting the system. This is an advanced feature any Tier 1 WMS should have.

What’s more, there is often a big disconnect between the ordering or demand platform and the WMS, but this feature of marking promotions or seasonal products in the WMS (gathered from other systems) is now a well requested software function to help with pre-planning.

Industry experts predict a fulfillment future where demand for an agile and flexible “user experience” will be as important as a company’s products and services. Businesses are now adjusting their game plans on the fly, whether introducing D2C e-commerce or new lines to meet evolving purchasing habits.

Cutting-edge digital technology is central to tackling these sudden needs, satisfying demand, staying competitive, plus managing labor efficiency and productivity. So, having a technologically advanced WMS that provides easily accessible and real-time information data to employees – on-site or at home – is paramount to improving operational efficiencies warehouse wide.