Plex Systems Announces New CMO

Heidi Melin to lead global strategy and marketing execution across company


Troy, Mich.May 15, 2013—ERP software solutions provider Plex Systems Inc. appointed Heidi Melin as the company's chief marketing officer, reporting to Jason Blessing. She will be responsible for the global strategy and execution of all aspects of Plex Systems’ marketing efforts.

“Plex is uniquely positioned to help the manufacturing sector take advantage of the benefits of cloud computing,” said Blessing. “Plex is the only vertical cloud ERP product that can run both the shop floor and the back office for a manufacturing company. Heidi’s experience building great technology brands will help us capitalize on the large market opportunity in front of us.”

Melin’s appointment follows a period of aggressive expansion for Plex, including the recent placement of Blessing as its Chief Executive Officer and investments from Francisco Partners and Accel Partners.

Melin joins Plex from Eloqua (recently acquired by Oracle), where she served as Senior Vice President and Chief Marketing Officer. Previously, Melin also held past leadership roles with Taleo, Polycom, Hyperion and PeopleSoft.

“Plex is changing global manufacturing just as cloud solutions have transformed sales, marketing and human capital management in other industries,” said Melin. “A global customer base, a mature product, and domain expertise give us a competitive advantage in this exciting market. Add aggressive year-over-year growth and an impressive sales trajectory, it is truly an exciting time to join Plex.”

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