Implementing solution from Vision Chain to cleanse and integrate POS data as basis for better marketing, replenishment decisions
Washington, DC — March 9, 2006 — Food and nutrition products company Mead Johnson Nutritionals is set to use a solution from Vision Chain to support its supply chain decisions surrounding the sale of the company's infant formula and related products through multiple retail chains.
Vision Chain said its technology platform will collect point-of-sale (POS) data from the retailers and then cleanse and integrate the data with internal product information in a consistent format to increase the ease and ability of the supply chain and category managers to analyze the data and make timely, more accurate decisions.
These business users will use Vision Chain's software to identify where consumer demand is outpacing product flow in the supply chain, discover inadequate or inefficient shelf-space allocations, and compare product forecasts to actuals. Such analytics will help drive critical marketing and replenishment decisions, according to Vision Chain.
"Mead Johnson Nutritionals is taking a true demand-driven approach to its forecasting, replenishment and marketing decisions with the Vision Chain platform," said Shawn Dolley, CEO of Vision Chain. "Vision Chain provides the most sophisticated data-cleansing platform and business rules that ensure secure, accurate and integrated data so business decisions are made from one accurate set of data."
Mead Johnson & Company is a subsidiary of Bristol-Myers Squibb Company. Vision Chain's other customers include H.J. Heinz and The Scotts Miracle-Gro Company.
Additional Articles of Interest
— OEMs are ready to embrace Lean Manufacturing after the 2001 recession, but traditional approaches were designed for vertically integrated enterprises. The answer to their problem? Extended Lean and Statistical Kanban. Read more in "Extended Lean Can Make Your Supply Chain Hum," only on SDCExec.com.
— Ready to go beyond traditional financial metrics to measure your company's supply chain? Read the SDCExec.com exclusive, "A Non-traditional View of Operational Costs."
Washington, DC — March 9, 2006 — Food and nutrition products company Mead Johnson Nutritionals is set to use a solution from Vision Chain to support its supply chain decisions surrounding the sale of the company's infant formula and related products through multiple retail chains.
Vision Chain said its technology platform will collect point-of-sale (POS) data from the retailers and then cleanse and integrate the data with internal product information in a consistent format to increase the ease and ability of the supply chain and category managers to analyze the data and make timely, more accurate decisions.
These business users will use Vision Chain's software to identify where consumer demand is outpacing product flow in the supply chain, discover inadequate or inefficient shelf-space allocations, and compare product forecasts to actuals. Such analytics will help drive critical marketing and replenishment decisions, according to Vision Chain.
"Mead Johnson Nutritionals is taking a true demand-driven approach to its forecasting, replenishment and marketing decisions with the Vision Chain platform," said Shawn Dolley, CEO of Vision Chain. "Vision Chain provides the most sophisticated data-cleansing platform and business rules that ensure secure, accurate and integrated data so business decisions are made from one accurate set of data."
Mead Johnson & Company is a subsidiary of Bristol-Myers Squibb Company. Vision Chain's other customers include H.J. Heinz and The Scotts Miracle-Gro Company.
Additional Articles of Interest
— OEMs are ready to embrace Lean Manufacturing after the 2001 recession, but traditional approaches were designed for vertically integrated enterprises. The answer to their problem? Extended Lean and Statistical Kanban. Read more in "Extended Lean Can Make Your Supply Chain Hum," only on SDCExec.com.
— Ready to go beyond traditional financial metrics to measure your company's supply chain? Read the SDCExec.com exclusive, "A Non-traditional View of Operational Costs."
