SymphonyRPM Offers New Platform for Performance Management

Provider adds more visibility across the enterprise for better decision making and flexible operational planning, execution

Palo Alto, CA — May 9, 2005 — SymphonyRPM Inc., which offers an integrated enterprise platform for performance management and predictive business analytics solutions, today announced the general availability of its new enterprise platform.

New features include DecisionFlow technology for business decision making, change rules capabilities for advanced planning, and cross-functional model-to-model and multi-model support. SymphonyRPM said the performance and usability enhancements are designed to enable business users to achieve real-time synchronization of operational planning and execution.

"Enabling performance management requires more than just deploying dashboards," commented Eric Rogge, vice president and research director, Ventana Research, a California-based research and advisory services firm. "Workflow, forecasting and the ability to centrally manage data related to performance objectives, tactics and execution are required."

SymphonyRPM said its new platform combines business intelligence, predictive business analytics, workflow and data management to accelerate time-to-market and time-to-value for performance management solutions. It offers the combination of a collaborative Web-based analytic interface and a closed-loop, rules-based modeling framework for identifying root causes and performing iterative "what-if" analysis.

John Fors, senior vice president, product management, Information Resources Inc. (IRI)., a Chicago-based provider of enterprise market solutions for consumer packaged goods (CPG), retail and healthcare industries, said, "Working with SymphonyRPM is an important element of IRI's business transformation strategy. Its next-generation platform helped IRI develop high-value performance management applications for the retail/CPG market. In fact, IRI went to market with eight sophisticated enterprise solutions within six months of signing the [original equipment manufacturer (OEM)] agreement."

Fors added that IRI selected SymphonyRPM for a number of reasons, including the extensible nature of the platform, its predictive modeling capabilities, the ability to configure business workflows, and approach for real-time decision making.

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