Avnet Electronics Marketing, Microchip Technology in Distribution Agreement

Components distributor aims to help expand, support manufacturer's worldwide customer base

Components distributor aims to help expand, support manufacturer's worldwide customer base

Chandler, AZ  June 21, 2005  Avnet Electronics Marketing has joined the global distribution network for Microchip Technology, a provider of microcontroller and analog semiconductors, the two companies announced recently.

As one of the of the world's largest technology marketing, distribution and services companies, Avnet Electronics Marketing offers design chain and supply chain services for embedded engineers worldwide.

"Avnet's large customer base of electronic original equipment manufacturers and electronic manufacturing service providers in 68 countries allows Microchip to significantly extend its reach to hundreds of thousands of potential new customers," Avnet said in announcing the agreement.

"Because customers are our focus, Microchip maintains a world-class sales and support network to meet their design and manufacturing needs," said Rick Bosshardt, vice president of worldwide distribution sales at Microchip. "By adding Avnet Electronics Marketing to our distribution network, Microchip's customers in all geographies can now utilize one of the world's largest technology service and support providers."

"Microchip is the number one worldwide supplier of 8-bit microcontrollers and has a strong portfolio of other analog and embedded-control semiconductors," said Harley Feldberg, president of Avnet Electronics Marketing. "We are confident that our mutual customer base with Microchip will be well served by Avnet's industry-leading design and supply-chain support."

"Avnet's extensive worldwide network of embedded design engineers helps Microchip expand the served available market for all of our semiconductor solutions," Bosshardt added.

Avnet Electronics Marketing is the largest operating group of Phoenix-based Avnet Inc., a Fortune 500 company with fiscal 2004 sales exceeding $10 billion, and one of the world's largest technology marketing, distribution and services companies.

Microchip Technology is headquartered in Chandler, Ariz.


Additional Articles of Interest

 For more information on the supply chain initiatives underway at Avnet, read the Supply & Demand Chain Executive articles "Architecting Agility" (April/May 2002) and "The World Is Enough" (August/September 2004).

 Impending Baby Boomer retirements, a widening skills gap driven by declining educational standards, and outdated and ineffective approaches to talent management are combining forces to produce a "perfect storm" that threatens the global business economy, according to new research from Deloitte. Read the SDCExec.com article here.


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