The Accuracy Trap

Forecast accuracy is important, but enterprises must look beyond it to realize their demand and supply chain objectives.

It's easy to fall into the accuracy trap. Once companies start using demand-planning tools to predict customer demand, they can quickly become obsessed with achieving the perfect forecast. Convinced that the perfect forecast is the only key available to unlock the door of supply chain success, they become focused on building sophisticated forecasting techniques and gathering market intelligence to produce exemplary forecasts.

But in doing so, precious time and resources can be wasted striving to develop the unattainable perfect forecast while overlooking other areas that can be leveraged to achieve their enterprise objectives. Accurate forecasting should not be both a