Guest Column: RFID Becoming Sewn into Fabric of the Fashion Business

August 12, 2009 — When IDTechEx first published the popular report "Apparel RFID 2009-2019," it was able to profile 60 brand owners and retailers involved, as well as detailing many uses throughout the apparel supply chain, including the widespread use of RFID in laundry.

In 2009, however, adoption has accelerated, particularly for brands and retail. Avery Dennison has landed most of the tag orders in the past, and it is involved in the trial at a Harvey Nichols store in London that uses Motorola interrogators, as well as in other U.K. retail trials.