Brave New World

Like the old joke about the weather, in the business world everybody talks about the New Economy, but nobody does anything about it. What's so new about this New Economy, and what do you need to know? We're glad you asked.


[From iSource Business, April 2001] With great opportunity comes great risk. It's one of those self-evident truisms that is self-evident only during the battle damage assessment that follows a major mistake.

And so it is with the New Economy. There are great opportunities, and there are great risks. Especially given the speed of change and information flow in the New Economy. The ability to move quickly also means the ability to err quickly.

But overall, it's better to have opportunity and risk than no opportunity at all. And the New Economy is aflush with opportunity. To get some bullish and bearish perspectives on what executives believe about the New Economy, iSource Business magazine spoke with executives from both pure-play Internet companies and more traditional brick-and-clicks. Here's our lineup of experts: Jim Hunt, e-commerce director, 3M; Mark Goldstein, president and CEO of Bluelight.com, Kmart's Web enterprise; Kevin Surace, CEO of strategic sourcing company Perfect.com; Tom Hennings, CEO of OrderFusion; Orville Bailey, president and CEO of B2eMarkets, an e-sourcing software company; and Bob Shecterle, vice president of product strategy, market-place solutions division of e-business application software company PeopleSoft. Here's what we found out.


What's All the Excitement About?


Recent presidential elections notwithstanding, it's best not to change rules or definitions halfway through an exercise. So let's start with the term