Three Steps Manufacturers Can Take to Counter Demand Volatility in the 'New Normal'

A low-growth business climate puts pressure on traditional processes. Here are three steps to deal with the uncertain and unpredictable market


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April 4, 2011 —





Procter & Gamble

Lora Cecere Altimeter Group



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About the Author: Robert F. Byrne is president and CEO of Terra Technology, a provider of solutions for demand sensing and inventory optimization for consumer products companies. More information at www.terratechnology.com.

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