Rigor Acquires Web Optimization Company Zoompf

Rigor’s software as a service boasts web performance management with diagnostic and prescriptive analytics

AtlantaOct. 14, 2015—Web performance and end-user experience monitoring company, Rigor, announced the acquisition of web optimization company Zoompf. The financial terms of the deal were not disclosed. As a result of the acquisition, Rigor will integrate Zoompf’s technology into its software-as-a-service (SaaS) platform, thereby creating a web performance monitoring and optimization platform that offers both diagnostic and prescriptive analytics for the entire development operations (DevOps) lifecycle, including development, quality assurance (QA) and technical operations. The integration will enable Rigor’s e-commerce, media and enterprise customers to turn performance data into actions by detecting when performance degrades, identifying the root cause of the issues and providing a detailed step-by-step remediation plan.

According to Rigor CEO Craig Hyde, “The existing vendors in the application performance management market are in an arms race to collect the most data, however, these solutions often leave their users drowning in data, yet starving for knowledge. With the addition of the Zoompf intelligence engine, Rigor users will be armed with the specific, actionable insights that they need to take action on improving their websites for the first time.”

Founded in 2010, Rigor provides its customers with a faster, simpler process for maintaining complete visibility into the performance of their websites, which enables businesses and technical users to understand how their web applications are performing at all times. The acquisition of Zoompf will expand the functionality of Rigor’s SaaS platform to include prescriptive intelligence, allowing customers to interpret substantial amounts of data and then use the knowledge to ensure an optimal user experience at all times.

The acquisition continues recent momentum for Rigor, which experienced triple-digit growth and numerous awards over the past three years, including the 2014 Most Innovative Company in Georgia. In the coming months, Rigor expects to add 25 to 30 new jobs, not including the addition of Zoompf employees, who already began the transition. Zoompf CEO Mark Isham will continue as director of engineering and Zoompf’s founder Billy Hoffman now serves as director of product, both reporting to Rigor founder and CEO Craig Hyde. Rigor is seed funded by Atlanta Ventures.