New Online Shopping Site Rewards Users for Influencing their Social Networks

The social shopping platform offers cash back on every purchase, and when friends purchase the same or related products

Charlotte, NCSept. 1, 2015Yuno, a new social shopping e-commerce site that allows users to discover and shop for over 70 million products, announced the company’s official public launch after a month in private beta. Free to use, Yuno curates fashion, lifestyle, sports and technology products from the best retailers in the world, including Macy'sBest BuyNieman MarcusSaks Fifth Avenue and Foot Locker, and rewards users with cash back on every purchase made.  

Founded by sports lawyer turned tech entrepreneur André Walters, the Charlotte-based startup secured several hundred notable retail partners to date. Yuno’s team of content curators monitors the latest trends and presents the best products from the company’s retail partners to Yuno’s community of online shoppers. In addition to providing users with cash back on every purchase, Yuno also rewards users with cash back every time someone in their Yuno social network sees what they purchased, and decides to buy the same or a related product. Yuno’s social shopping experience also gives users the opportunity to like, comment on and recommend products to friends in their social network.

There is no limit to how much cash back a Yuno user can earn. Ultimately, the most active Yuno users are positioned to receive up to 100 percent cash back on their purchases depending on their level of influence or social capital among their Yuno followers. As the company’s name suggests, Yuno helps the consumer benefit not from what they know, but whom they know.

“At Yuno, our mission is to help everyday people enhance their lives based on whom they are and whom they know,” said Yuno CEO André Walters. “With social media, the power to generate attention and to influence others’ behavior is no longer limited to famous celebrities. We are all valuable in the world of commerce through word-of-mouth marketing and we believe that value should be recognized in our everyday transactions by the companies we support.”

Yuno has plans to grow its product offerings in the coming months.