San Francisco, CA—July 27, 2015—Stitch Labs, an inventory control and multichannel selling solution provider, announced enterprise-level pricing strategies on select sales channels integrated with the award-winning platform. This enables retailers to employ creative pricing strategies and implement promotions, while tracking the results.
Stitch users can now automatically push pricing changes to Amazon, eBay, Etsy, Shopify, Square and WooCommerce at once. With the new Amazon lowest-price report, users can also see how competitors price similar products online and quickly change listings in a few clicks. Amazon has been using dynamic pricing for years, which is a frustrating thorn for its big-box chain competitors that historically were unable to react as quickly in price-match attempts.
A whitepaper released in January this year highlighted Amazon's coveted pricing strategy in which nearly 10 million price changes occur during the holidays to ensure the best sales for consumers. The same pricing strategy was implemented for the highly anticipated Prime Day in which Amazon succeeded by increasing sales for July 15 by over 266 percent over the same day last year and 18 percent more than last year's Black Friday numbers. For small retailers, the capability to quickly change pricing allows them to attract customers and influence buying all year long.
"Strategic pricing is key in staying competitive in any retail environment, but it's become even more ruthless for online businesses," said Brandon Levey, CEO of Stitch Labs. "Price comparisons for online shoppers is instantaneous, requiring e-commerce businesses to be even more agile. Equipping retailers with faster pricing functionality gives them a greater edge in such a rapidly changing, competitive environment."
Retailers using multiple channels often don't have a central location for all-channel pricing, so each update must occur manually, while being tracked in an offsite location. The result is mispriced channels, inability to competitively price and no coordination between promotional campaigns. Stitch Labs facilitates a strong operational foundation by adding the ability to change pricing strategies in one platform and access to a fully stocked suite of features.
These features are available now for select new and current Stitch users.