PUMA Opens New Fulfillment Center in Whitestown, Ind.

PUMA has chosen systems integrator Bastian Solutions as its partners in this project.

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Sports company PUMA has opened a new fulfillment center in Whitestown, Indiana, which will support the company’s growth ambitions in North America and sharply improve delivery times to its customers.

With an area of 640,000 square feet, the new center will complement the company’s long-standing California campus. It is built to grow along with the expected increase in demand for PUMA North America.

“We are thrilled to make Whitestown our anchor distribution center in the Midwest region, and are very thankful for the tremendous effort from everyone involved to get the warehouse ready for operation during these challenging times,” says Helmut Leibbrandt, PUMA senior vice president, supply chain management & logistics - Americas. “This center provides a closer-to-market entry point to get PUMA products to our e-commerce consumers and retail stores faster. We are excited to work with Bastian Solutions in its home state and once again leverage AutoStore’s proven technology with their enhanced robotic system.”

PUMA has chosen systems integrator Bastian Solutions as its partners in this project.

“Bastian Solutions is pleased to work with PUMA on this very exciting project,” says Aaron Jones, Bastian Solutions President. “This will be the first implementation of AutoStore Black Line, an advanced robotic storage and retrieval technology, in the state of Indiana. In combination with Bastian Solutions’ Exacta Warehouse Execution Software, PUMA’s new Whitestown facility will be capable of processing more than 40,000 e-commerce orders per day. Being an Indiana based company, Bastian Solutions is very excited to help integrate such a high-profile project in our own backyard, supporting the central Indiana economy.” 

PUMA plans to host a grand opening event to showcase the new facility, welcome local community members and celebrate with the center’s employees this summer.

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