
Avery Dennison announced the AD Visi product line, a new range of Active Bluetooth Low Energy labels designed to deliver advanced tracking for time-critical and high-value shipments across global supply chains.
The AD Visi product line leverages Avery Dennison's specialized inlay design and large-scale manufacturing capabilities. It incorporates low energy consumption chip technology for optimized power use and long read range capabilities.
“We are excited to further expand our portfolio of digital ID technologies. This important development provides a strategic, flexible solution to help future-proof supply chains. By offering a comprehensive range of intelligent labels capable of real-time condition monitoring, precise location tracking and data logging — all using less materials than traditional trackers — clients can benefit from more advanced, dependable and robust supply chains,” says Mathieu De Backer, VP, intelligent labels innovation at Avery Dennison.
Key takeaways:
· Active Bluetooth Low Energy labels offer continuous broadcasting, providing live location data, tamper alerts and condition monitoring without the need for manual intervention or specialized scanning infrastructure.
· Engineered to meet industry requirements and standards, the AD Visi product line enhances end-to-end traceability for high-value or sensitive goods, while offering broader applications for sectors needing greater supply chain visibility.
· Real-time location system (RTLS) tracking provides continuous location data throughout the supply chain journey
· RTLS tracking with an integrated tamper-evidence loop delivers time and location-stamped responsibility identification for high-value goods.
· At less than 1 mm thickness with a flexible construction, they are designed for straightforward application across parcels, pallets and returnable transport items (RTIs).
· The labels operate across a temperature range of -30°C to 60°C and offer a reading distance of up to 100 meters.


















