Packsize Delivers Personalization by the Box for E-Commerce and Retailers

Packsize, in collaboration with EFI, launched the X5 Nozomi to integrate high-quality, full-color on-box, on-demand print with fully automated, right-sized box production in a single machine that can be run by one operator.

“The X5 Nozomi represents the next phase in packaging innovation,” says David Lockwood, CEO of Packsize. “By integrating right-size packaging, and high-quality single pass print in a single workflow, we open the opportunities to unlock the value of traditional packaging to create powerful brand engagement. This technology will enable e-commerce and retail companies to more effectively meet operational goals, advance sustainability commitments, and elevate their customer experience.”

“Digital print transforms a box into a powerful, often-overlooked opportunity for brands, particularly consumer packaged goods and retailers, as well as 3PL companies,” says Frank Pennisi, CEO of EFI. “When you combine Packsize’s technology with EFI’s ability to deliver vivid, full-color custom graphics at speed, you create a differentiated solution that not only simplifies operations through in-line production, but also elevates the customer experience with memorable, personalized packaging.”

Key takeaways:

·        The technology builds on the speed and sustainability of the Packsize X5 by adding direct-to-box printing capabilities from EFI. This enables brands to produce custom-printed, right-sized boxes on demand at speeds as fast as six seconds per box.

·        It prints shipping details, product information, and regional regulatory labels directly on the box, eliminating the need for separate labeling.