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Big Funding for Small Robotics Firm May Help Chip Away at Amazon’s Lead

Fetch Robotics, which makes mobile collaborative robots to automate warehouses and factories, landed $25 million in backing during its Series B.

Fetch Robotics

Fetch Robotics, which makes mobile collaborative robots to automate warehouses and factories, just landed $25 million in backing during its Series B.

It's the latest example of the gold rush currently underway for companies providing quickly-deployable automation solutions for e-commerce operations.

Consider the urgency: Cyber Monday sales were more than $6.5 billion, and online sales on Black Friday topped $5 billion, according to Adobe Insights. That's putting a lot of pressure on warehouses and logistics centers.

Fetch's autonomous robots, which can navigate unstructured spaces like warehouses autonomously to pick and place SKUs and collect inventory data, provide a nimble, cost-effective solution. That's important, because it solves a big problem facing warehouse and logistics center operators: how to scale up automation to keep pace with Amazon and other big retailers without incurring significant downtime.

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