Becoming an omnichannel brand is something almost every retailer is aiming for—and it’s not just the big players who can do it. It’s largely about understanding your audience and their touch points with your brand and cross-departmental communication.
If you’re in the middle of planning your omnichannel strategy, the following statistics are sure to help you make a decision.
Omnichannel is not just for online-only brands.
According to Business2Community, 71 percent of shoppers who use smartphones for research in-store say that it’s become an important part of the experience. This further highlights the importance of omnichannel for those brands with both an online presence and bricks and mortar stores. Consumers want to access your product information as they’re walking around your store, from prices and product availability to opening hours and special offers or deals.
To see additional omnichannel statistics, read the original article here.
