Wal-Mart Scraps Amazon Prime Competitor in Favor of New Free Shipping Tactic

The world’s largest retailer will offer free two-day shipping on more than 2 million items when shoppers spend $35.

CNBC.com
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Wal-Mart is scrapping its ShippingPass program, a fee-based, two-day shipping service it was testing to compete with Amazon's Prime.

Instead, the world's largest retailer will offer free two-day shipping on more than 2 million items when shoppers spend at least $35. That's down from its previous spending threshold of $50 and its prior delivery window of three to five days.

The shift is one of the first major changes Marc Lore has made at Wal-Mart since the retailer purchased his startup, Jet.com, last year.

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