Wal-Mart Scraps Amazon Prime Competitor in Favor of New Free Shipping Tactic

Wal-Mart is scrapping its ShippingPass program, a fee-based, two-day shipping service it was testing to compete with Amazon's Prime.

Instead, the world's largest retailer will offer free two-day shipping on more than 2 million items when shoppers spend at least $35. That's down from its previous spending threshold of $50 and its prior delivery window of three to five days.

The shift is one of the first major changes Marc Lore has made at Wal-Mart since the retailer purchased his startup, Jet.com, last year.

To continue reading, please view the original article here.