Demand to Doorstep: Enterprise-Scale Omnichannel Commerce

CommerceHub and Mercent allow clients to orchestrate the entire omnichannel commerce experience from demand to doorstep

Albany, N.Y.Jan. 2, 2015—e-Commerce provider CommerceHub announced that it signed an agreement to acquire Seattle-based Mercent, a retail technology company. The deal is expected to be finalized in January 2015, subject to customary closing conditions.

CommerceHub’s virtual-inventory platform integrates North America’s largest retailers with a vast network of over 8,500 drop-ship suppliers. In the prior 12 months, the company enabled more than $8 billion in annual gross merchandise value. Mercent’s platform enables enterprise-scale retailers to optimize digital marketing campaigns to ensure success on the largest shopping channels. By combining capabilities, CommerceHub and Mercent will allow clients to orchestrate the entire omnichannel commerce experience from demand to doorstep.

"We evaluated all the providers in this space and consulted a number of large retailers regarding their current solutions. Mercent stood out as the only combination of enterprise-scale platform and services that are ready for the caliber of retailers we support,” said CommerceHub CEO Frank Poore. “By combining CommerceHub and Mercent, we will have an offering that enables retailers to radically expand their product assortment, generate greater demand and optimize customer delivery from any source of supply—including stores, warehouses, drop-shippers or third-party sellers.”

The two organizations plan to combine teams and retain a presence on the East and West coasts. Eric Best, Mercent founder and CEO, will remain with the company, reporting to Poore as the company’s chief marketing officer.

 According to Best, “As one of the fastest-growing e-commerce infrastructure providers, the company is on track to solve the complexities of omnichannel operations and marketing to keep retailers growing. CommerceHub will enable us to achieve our vision.”

Once combined, the companies’ end-to-end offering will enable leading global retailers to:

  • Expand product assortments through a vast network of drop-ship suppliers and marketplace sellers.
  • More effectively promote products via the top marketing and digital advertising channels like Google Shopping and Pinterest.
  • Deliver a true omnichannel experience, distributing goods to and from stores, warehouses, drop shippers or third-party sellers.
  • Launch marketplaces featuring third-party seller assortment with full monitoring and control of the entire delivery process.

Collectively, CommerceHub and Mercent are integrated with more than 200 enterprise retailers, all major North American marketplaces, and over 8,500 brands and distributors, enabling massive promotional reach and product supply.  Delivery excellence is achieved through partnerships with all major carriers and a network of geographically distributed third-party logistics providers. Meanwhile, the two companies optimize approximately 50 million unique product shelf-keeping units for data compliance, channel syndication and sales performance.

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