Foot Locker Approves Deliv for Fast Athletic Wear Deliveries

Specialty athletic retailer steps up service with same-day delivery in time for back-to-school rush


Palo Alto, Calif.Sept. 16, 2014Deliv announced that Foot Locker is taking a giant leap forward by offering shoppers on its website the option to have their purchases delivered the same day using Deliv’s crowdsourced delivery service. As America’s 75 million students prepare to return to school, the same-day delivery service makes life simpler and more convenient at this busy time.

A first in the athletic footwear and apparel industry, Foot Locker is championing the need for speed and convenience in delivery of purchased items. Leveraging Deliv’s application programming interface (API), which connects directly into the website, shoppers can now select same-day or next-day delivery for only five dollars. Customers will also have the option of shopping in the Foot Locker store and having their items delivered to a local destination of their choice.

The company is tapping into the growing importance of rapid delivery amongst online shoppers. In a recent Harris Poll survey, 81 percent of Americans said that they were more likely to shop online if shipping was fast and low cost, while 66 percent of Americans said that shipping costs were their “biggest online shopping pet peeve.”

Foot Locker will extend its existing buy online, pick up in store capability to launch the service initially at five stores in the San Francisco Bay Area and Los Angeles, before rolling out across its network of more than 1,300 stores in the U.S. and Canada. Deliv will eventually be rolled out across all of Foot Locker, Inc.’s other brands, including Lady Foot Locker, Kids Foot Locker, Champs Sports and Footaction brands.

According to Daphne Carmeli, CEO of Deliv, “Foot Locker knows the key to retail success is to give customers choice and convenience when shopping online or in store. Winners in the omnichannel world will be those like Foot Locker who surpass their customer’s expectations by giving them the ability to receive their merchandise when they want it, including same day, all for five dollars.”

Deliv works directly with its retailers and partners to add the Deliv same-day delivery option into their checkout process, whether on their website, mobile app or in their physical brick-and-mortar store. The direct relationship between the retailer and shopper is maintained, allowing the retailer to maintain ownership and data from each customer transaction.

Deliv crowd-sources its delivery personnel who are typically customer service and sales-focused professionals. They receive delivery tasks via global positioning system (GPS)-enabled smartphones. Each delivery may be rated by customers so the platform is able to prioritize the allocation of jobs to those with the highest ratings, ensuring an excellent consumer experience.

Managing a community of these on-demand drivers across the country, the Deliv platform incorporates smart routing and full transparency, including the ability for shoppers to watch their delivery on a map in real time from pick up to their desired destination.

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