Wynright Ratchets up Aftermarket Client Care

The Wynparts e-commerce site now offers 20,000 spare parts and enhances the user experience

Elk Grove Village, Ill.July 8, 2014Wynright Corporation, a wholly owned subsidiary of Daifuku Webb and a U.S.-based provider of intelligent material handling systems, announced several new initiatives to address customer after-market needs, and to position the company as the single source for parts, technical and field services support.

Wynright offers a wide variety of material handling solutions, such as conveyors and sortation equipment under the Automotion brand name, warehouse software and control systems, robotics, structural solutions (including mezzanines), light- and voice-directed technologies, and automated storage and retrieval systems (AS/RS). Its Client Care Group is focused on helping clients keep their systems running through access to parts, support and service solutions, including remote monitoring of equipment performance.

Wynparts now provides 20,000 genuine Wynright Automotion parts, as well as those from a wide array of manufacturers—an increase of 150 percent since the site’s re-launch in mid-2013. The e-commerce portal combines easy-to-use online ordering with market pricing.

In addition, Wynright integrated the lists of spare parts for each customer. The integrated spare parts lists, known as MY SPL, make it easier for Wynright’s hundreds of clients to identify and purchase replacement parts.

“Think of it as going into Home Depot with an aisle set aside just for the parts in your house,” said John Dillon, president of Wynright’s Client Care Group. “We removed the variables and obstacles by giving our customers a comprehensive stock of commodity and critical spare parts to help them maximize system uptime. All they have to do is refer to their personalized online spare parts lists, and if they have questions, product support specialists are available to help.”

Wynright’s integrated spare parts lists help people find the right parts quickly and easily. The company is making an aggressive push to be the single source for aftermarket needs to further ensure its client’s success through increased system uptime.

“Today, it’s almost unquantifiable the negative impact that an idle production facility can have on a brand and its reputation, and its multiple channels of customer engagement. It could mean a child doesn’t get his birthday gift on time and other failures in service levels. e-Commerce fulfillment dramatically increases service level expectations.”

Wynright also is leveraging predictive analytics to help clients mitigate risk. The company can now make data-driven recommendations on the likelihood of when equipment failures occur and how customers can mitigate those circumstances.

Wynright’s Client Care Field Services team then works to get the replacement parts to customers on a 24/7 basis to help them address their needs and reduce warehouse/distribution center downtime.

Companies in this article