Syniverse to Provide Global Messaging Reach for Boomerang

The launch of the new service enables brands to reliably engage in multi-threaded, two-way communications

Tampa, Fla.April 25, 2014Syniverse announced an agreement with threaded messaging communication provider, Boomerang, to facilitate automated two-way engagement between Boomerang’s enterprise customers and its mobile end users through Syniverse’s Mobile Enterprise Services.

“Working with an organization like Syniverse with its ubiquitous reach to nearly every mobile user in the world assures our enterprise customers of the quality and reach of the Boomerang service,” said Peter Tanner, CEO, Boomerang. “Syniverse’s skill and knowledge, combined with Boomerang’s unique patented technology, enables us to deliver benefits to a myriad of sectors and business functions.”

By working with Syniverse, Boomerang’s solutions support the deployment of threading technology globally. As a result, Boomerang is able to offer a wide range of services, such as appointment management, incident management, customer satisfaction surveys, escalated and audited stakeholder communications, and more.

For example, field engineers who require the ability to communicate status updates through multiple channels can automatically track, reschedule or complete jobs via mobile. Those notifications can be distributed over email, SMS and voice communications without the need for any additional cost and time-consuming user training.

By combining Boomerang’s threading and automation technology with the reach of Syniverse’s message delivery functionality, the collaboration delivers brand loyalty, improved efficiency and cost reduction, while empowering enterprises with simplified business processes.

“We’re pleased to be working with a company like Boomerang that fully appreciates the power of mobile messaging and creatively delivers new ways to further integrate mobile into the lives of the world’s end users,” said Alfred de Cárdenas, president of enterprise and intelligence solutions, Syniverse.

“Syniverse personalizes the user experience in the mobile moment, resulting in deepened customer touch points that increase loyalty and revenue, while promoting and protecting the brands of Boomerang’s customers. Users increasingly expect to interact with brands anytime and anywhere, and our technology combined with Boomerang’s automated communications platform is a perfect driver to satisfy those needs and enhance end-user experiences.”

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