Direct ChassisLink, Hoopo Rollout Smart Chassis Tracking Technology

This collaboration reflects a shared commitment to smarter logistics.

Marina M Headshot
Dcli Hoopo Partnership
Direct ChassisLink Inc.

Direct ChassisLink Inc. (DCLI) partnered with Hoopo to launch a large-scale rollout of Smart Chassis tracking technology across 50,000 53-foot chassis in its Direct ChassisLink Domestic Pool (DCL53).

“Equipping our chassis with GPS tracking is an essential step in our ongoing effort to deliver greater transparency, efficiency, and reliability to our customers,” says Lee Newitt, CEO at DCLI. “Hoopo’s solution helps us bridge key visibility gaps and optimize operations at scale across our national network.”

“We’ve worked with DCLI for several years now, and their commitment to bold thinking and operational excellence has been clear from day one,” says Ittay Hayut, CEO and co-founder of Hoopo. “This large-scale rollout is more than a tech upgrade; it’s a strategic move toward data-driven fleet intelligence. We’re proud to support DCLI’s transformation with technology that goes beyond visibility to deliver measurable results.”

Key takeaways:

·        With the deployment already underway, DCLI is leveraging Hoopo’s technology to gain real-time insights into chassis availability, automate maintenance planning, and reposition equipment faster in response to its customers’ demands.

·        Hoopo delivers smart tracking solutions purpose-built for transportation and intermodal fleets, featuring up to 10 years of battery life, real-time breadcrumb location tracking, and container mount status detection.

·        This collaboration reflects a shared commitment to smarter logistics, more resilient supply chains, and enhanced service for customers across North America.

 

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