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Better Trucks introduced Checkpoint, a proprietary customer address validation tool designed to ensure last-mile delivery accuracy.
“The battle against bad addresses is a never-ending war, and we’ve built a proactive tool in Checkpoint to increase our percentage of success, but the list of bad addresses is always lurking. Checkpoint creates a partnership with shippers to ensure accuracy after the purchase process through AI, human intelligence, and positive customer interaction — all to delight customers, reduce rates and reduce costs,” says Mike Koleno, Better Trucks chief technology officer.
Key takeaways:
- CheckPoint is a multi-layered process that identifies, corrects and verifies improper addresses.
- Better Trucks applies artificial intelligence to verify every address created by its shipping clients through at least three data sources led by Google Address Validation. The data sources provide corrected address information when available.
- When the address cannot be corrected automatically, the Better Trucks Checkpoint team researches the address to correct it. If the addresses cannot be corrected through the previous steps, for shippers who opt-in, an SMS message is sent to the recipient notifying them that a package is set for delivery but that the address requires verification. The recipient can correct the text of the address and also drop a pin on a Google Map to further confirm the location.
- At delivery, the Better Trucks Drive app layers geofencing into the delivery drop-off scan of the package, only allowing delivery to be scanned within a small radius of the location to ensure proper placement of the package.
- Finally, once an address is corrected, Checkpoint has the ability to recognize it for future successful deliveries.
