Consumer Interest in Sustainability Eases Delivery Demands

New insight from Blue Yonder shows that consumers are willing to wait for longer delivery times if it means greater sustainability in their online purchasing. But there needs to be incentive.

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Blue Yonder's 2022 Consumer Sustainability Survey found insight that impacts the shipping industry, revealing 86% of consumers are willing to delay e-commerce orders for sustainability purposes if provided an incentive. Forty-four percent of those surveyed explained that their interest in sustainability grew throughout and after the Coronavirus (COVID-19) pandemic. In addition to longer delivery times, consumers are willing to pay more for sustainable packaging. According to the survey 64% are willing to and 81% say they recycle in-store and online shopping bags or boxes at least half of the time. Many even believe there should be a minimum amount for expedited shipping or shipping in general, with 40% believing so. 

Per Businesswire

  • The survey found that more than three-quarters (86%) of consumers are willing to delay e-commerce deliveries for the sake of improving sustainability if given an incentive to do so. Of those respondents, 29% are willing to delay deliveries up to five days and 28% are willing to delay a week or more..
  • The survey also revealed that social media has influenced over half (52%) of consumers’ sustainable shopping frequency. Nearly half (45%) said they were slightly-to-moderately influenced and 7% said they were moderately-to-significantly influenced.

“Businesses are in a unique position to start making smarter decisions that consider not only profit, but the environment and humankind. With the use of powerful new technologies, these factors are no longer mutually exclusive,” says  Edward Wong, senior vice president, Global Retail Sector Leader at Blue Yonder. “Forecasting demand using artificial intelligence (AI) and machine learning (ML) is one of the most effective ways to do this. These advanced tools can detect obscure business patterns from hundreds of variables, including the weather, price elasticity, and events, to predict sales at the most granular levels. This allows businesses to operate responsibly (and profitably) via reduced waste, more efficient production, smarter transportation strategies, and reduced resource consumption.”